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[ ABOUT ME ]

Person with curly blond hair wearing black sunglasses and a dark jacket, resting their face on their hand in an indoor setting.

I’m a Stockholm-based Product / UX Designer with 6+ years of experience working across digital products, services and experiences. I’ve worked both independently and as part of multidisciplinary teams, helping organisations turn complex problems into simple, useful experiences.
My background in UX means I tend to start with understanding the problem before jumping into the solution but I’m equally comfortable taking an idea all the way into interaction design, prototyping and delivery.

I design experiences with a human-centered approach. I study the users habits, frustrations, and goals to design experiences that meet them where they are. Through research and behavioral insight, I help clients create digital experiences that understand and anticipate what people need.

[ SKILLS ]

Product strategy

I define strategies and ways to work based on business, tech and user needs to create products or services from concept to delivery.

Research and discovery

I gather and analyze data and insights. User interviews, usability testing, workshops, analytics, benchmarks and competitive research.

UX and interaction

I create information architecture, sitemaps, user flows, user stories, wireframes, interaction design and clickable prototypes. Tools that can communicate user needs and wants visually.

Product design

I design scalable components, blocks, patterns and variants. I work within design libraries and systems to communicate everything that can be represented visually.